What's Your Rate? How to Land Paid Brand Work as an AI Creator

I created What's Your Rate? after seeing so many amazing creators posting brand-worthy content — and still wondering how to actually start working with brands.

I've been working with brands as a fashion stylist, model, influencer and UGC creator for 14 years. All the while I've been building business relationships, learning sales and marketing, understanding social media, and picking up other valuable skills along the way.

Now I'm creating the same kind of content using AI, and it's so exciting to see so many others making brand-focused work. But be honest — if a brand approached you right now and asked, "What's your rate to create X content?" … could you accurately and confidently quote them?

Could you reply like a pro?

• What is your worth — and how would you reply?
• What if they ask for your rate card or a list of services and packages — do you have that ready to send professionally?
• If you're reaching out to a brand — do you have a portfolio? The direct contact details?

If you need a step-by-step guide to set yourself up as a professional, paid content creator — this is it.

My AI twin & why I'm sharing this

I created my AI twin in February — only a few months ago. Every day I'm learning and navigating with the help and support of all of you. Working with brands as a self-employed creator is something I've done for half my life, and I'm more than happy to help you stop creating for free and start building the business you deserve.

What's inside What's Your Rate?

WYR is a friendly, easy-to-follow 5-module course designed to help you land your first — and continuous — paid brand work. You also get an expanded prompt library with prompts for brand content to help build your portfolio, plus an exclusively provided list of brand collaboration email contacts and more.

Module 1 — Build a portfolio that sells itself

Creating a professional-looking portfolio using free tools — everything is a step-by-step process with examples. You'll learn how to display your work and introduce yourself and your value to brands.

Module 2 — Write your email pitch

Includes an example template, how to find the correct email (not the generic hello@ or info@ address), and how to contact and communicate with a brand from first outreach.

Module 3 — Create your services & rates card

A full breakdown of what to include, how to determine your services and what you charge, correct terminology, understanding usage rights, and organic vs paid ad use fees and terms. This is one of the bigger modules — and one of the most important.

Module 4 — Quote, negotiate & deliver

How to respond to the brand, how to quote your work, and how to negotiate. This module also covers writing your own contract, knowing how to read and understand a brand's contract before signing, creating your content, and delivering the draft to the brand for approval.

Module 5 — Invoice, get paid & build retainers

Creating and sending your invoice — and getting paid safely and on time. Sending final content to the brand, plus how to maintain brand relationships for retainer work and continual income.

• 5-module course: portfolio → pitch → rates → negotiate → invoice
• Expanded prompt library for brand content & portfolio building
• Exclusive list of brand collaboration email contacts
• Step-by-step with real examples — no guesswork